The V3 Humanifesto

VU VI VO (V3) is a ministry in Tampa, Florida, built around culture, future, and church. Its community lives by a written statement they call the Humanifesto: a call to life and beauty in all things, and an invitation to become champions of shalom. The words were strong, but a written manifesto is easy to download and never read. V3 needed a way to help people feel it before they studied it.

Legacy Co. wrote and directed the videos and oversaw the edit. We started with a one-minute trailer, then built a longer explainer series that walks through the Humanifesto in three parts.

The Trailer

The trailer is short on purpose. It gives the big idea in sixty seconds and points people to vuvivo.com to download the full Humanifesto. The voices you hear belong to leaders and members of the V3 community, so the message comes from the people who live it.

The Explainer Series

The full series runs about eight minutes across three parts. We worked from discovery calls with Zach Elliott and the V3 team, then shaped the story around the key words of the Humanifesto:

• Shalom, Union, Beloved, Embrace, Resurrection, and All Shall Be Well each get their own title moment, set in a simple serif over the footage.
• Quotes from voices like Richard Rohr, Thomas Merton, and Henri Nouwen give viewers room to pause between sections.
• Footage of friends hiking, camping, and swimming in the mountains carries the idea of a faith that is lived out together, outside and in the open.
• The series closes on V3's mark and its three icons for culture, future, and church.

The Feel

We kept the look quiet and cinematic: wide letterboxed frames, natural light, slow pacing, and real voices. The goal was a video that feels like an invitation, so people would want to read the Humanifesto once the screen went dark.