Niche Brand

Niche Brand was a service Legacy Co. built and ran for ourselves in 2021. Plenty of small business owners need a real logo but can't afford a full agency, and don't have time for weeks of email threads. Niche Brand gave them one simple offer: a professional logo, made by our designers under Niche Brand's creative direction, in under a week.

The Brand

We gave it a voice that didn't sound like an agency. The headline, "We brand niches in under a week," sits next to a hand-lettered "Wow, that's fast ;)" and a big black anvil on mustard yellow, hot pink, and teal. The mark is a forged-by-hand badge. The whole thing feels like a small workshop that's proud of its craft and doesn't take itself too seriously.

The Website

The site is one long landing page that answers every question in order:

• Who it's for: a row of hashtags, from real estate agents and barbers to coffee shops, Etsy shops, and therapists.
• What it looks like: sample logos, then the same logos on a van, signs, business cards, packaging, a record sleeve, and a t-shirt.
• What it costs: one price, in a band you can't miss.
• How it works: three steps. Tell us about your business, our designers make your logo, you get the final files.
• What's included: a custom logo in AI, EPS, and PNG, one revision, and an organized online folder to share with your printer or web developer.
• FAQ: honest, a little cheeky, and clear about what the service is and isn't.

Every button leads to a Next Steps page, so a visitor always knows where to go.

Outcome

Niche Brand shows how we package a service so it sells itself: one clear offer, a voice with personality, and a page that walks a busy owner from "who are these people?" to "I'm in." The original site went offline, so in 2026 we rebuilt it from screenshots and the original artwork to keep it in our portfolio.