• Comprehensive evaluation of current brand status

• Analysis of brand strengths, weaknesses, opportunities, and threats (SWOT)

• Review of brand identity, messaging, and market positioning

Process:

• Initial Consultation: We begin with a comprehensive discussion to understand your business goals, current brand perception, and challenges.

• SWOT Analysis: We analyze your brand's strengths, weaknesses, opportunities, and threats.

• Market Research: We review industry trends, competitor positioning, and target audience insights.

• Brand Health Check: We assess your current brand assets, including visual identity, messaging, and digital presence.

Deliverables:

• Brand Audit Report

• SWOT Analysis

• Market Research Summary

• Brand Health Report

Starting from: $4,500

Fee Factors:

• Business size and complexity

• Number of competitors analyzed

• Depth of market research

• Defining brand mission, vision, and values

• Identifying target audience and market segments

• Establishing brand positioning and unique value proposition

Process:

• Mission, Vision, Values: We work with you to define or refine your brand's mission, vision, and core values.

• Target Audience Identification: We identify and segment your target audience.

• Brand Positioning: We establish your brand's unique value proposition and market positioning.

Deliverables:

• Brand Mission, Vision, and Values Document

• Target Audience Profiles

• Brand Positioning Statement

Starting from: $2,000

Fee Factors:

• Number of audience segments

• Depth of competitive analysis

• Strategic complexity

• Crafting a compelling brand story

• Developing key messaging and taglines

• Creating a consistent tone of voice for all communications

Process:

• Brand Storytelling: We craft a compelling brand story that resonates with your audience.

• Key Messaging Development: We develop core messages and taglines.

• Tone of Voice Guide: We create guidelines for maintaining a consistent tone across all communications.

Deliverables:

• Brand Story Document

• Key Messaging and Taglines

• Tone of Voice Guide

Starting from: $1,200

Fee Factors:

• Messaging complexity

• Number of communication channels

• Depth of stakeholder involvement

• Standard Deliverables Outline for a Visual Identity Package

  1. Brand Identity Guide

  • Purpose: A comprehensive PDF or digital guide summarizing all elements of the visual identity for consistent use.

  • Contents:

    • Overview of brand strategy (mission, vision, values, tone of voice – optional).

    • Guidelines for logo usage (sizing, spacing, do’s/don’ts).

    • Color palette with HEX, RGB, and CMYK codes.

    • Typography hierarchy (primary and secondary fonts).

    • Examples of proper brand application across various platforms.

  2. Logo Suite

  • Full Logo: The primary logo design, including text and/or icon.

  • Primary Mark: Simplified logo version (e.g., without tagline or complex details).

  • Submark: Circular or square adaptation for small-scale use (e.g., social media avatars, watermarks).

  • File Types:

    • Formats: AI, EPS, SVG, PNG, JPG, and PDF.

    • Versions: Full color, black, white, and transparent background.

  3. Color Palette

  • Primary Colors: Main brand colors (typically 1-3).

  • Secondary Colors: Complementary colors for flexibility (typically 2-4).

  • Tertiary Colors: Optional accent colors for variety (typically 1-2).

  • Deliverables: Color codes in HEX, RGB, CMYK, and Pantone (if applicable).

  4. Typography System

  • Primary Typeface: For headers, logos, or prominent use.

  • Secondary Typeface: For body text or supporting content.

  • Web Font Recommendations: Google Fonts or compatible web fonts if required.

  5. Social Media Templates

  • Purpose: Editable templates for consistency across platforms.

  • Deliverables:

    • Instagram post and story templates.

    • Facebook post template.

    • LinkedIn banner or post template.

    • Canva or Adobe XD/PSD files for customization.

  6. Brand Mockups

  • Purpose: Showcasing the visual identity in real-world applications.

  • Examples:

    • Business cards.

    • Social media profiles and posts.

    • Stationery (letterheads, envelopes, etc.).

    • Merchandise (t-shirts, tote bags, or mugs).

    • Website header or homepage preview.

  7. Iconography (Optional)

  • Custom or curated icons aligned with brand style for digital and print use.

  8. Final Asset Folder

  • Organized digital folder including:

    • All logo files.

    • Fonts or licensing information.

    • Templates.

    • Color palettes and codes.

    • PDF or digital Brand Identity Guide.

  9. Project Handoff and Support

  • Review Session: Walkthrough of the identity system and assets.

  • Revisions: Allowance for minor adjustments based on client feedback.

  • Ongoing Support (Optional): Future updates or additional design needs available on retainer basis or through our design-on-demand service VisonForge Studios

Starting from: $3,000

Fee Factors:

• Number of logo iterations

• Depth of design elements

• Detailed guidelines requirements