Art of Essentials

Art of Essentials is a wellness blog and essential oils business run by Amy, a mom who found healing through simple, natural tools and wanted to share them with others. She needed a website that felt like her: warm, creative, and personal, with room for her story, her blog, and the oils she recommends.

Legacy Co. designed the website, a set of brand graphics, and merch artwork for Art of Essentials.

The Website

The home page opens on three tall panels, each tinted in a brand color and labeled with one word: well, creative, and whole. Those three words carry the whole site. From there, visitors can join her email list, read the latest posts, learn why she uses essential oils, and see her favorite products.

• Home mixes blog posts, short "why" sections, and photo blocks framed in hand-drawn leaves.
• About tells her wellness story in her own words.
• Oils explains why she trusts the oils she uses and how to get started.
• Blog and FAQ keep her writing and common questions easy to find.

We also built a one-page style guide so the site would stay consistent as it grew.

The Brand Graphics

The palette pairs deep green and soft peach with brown, gold, and a warm off-white. Type pairs Freight Big for headings with Futura and Baskerville. We drew a set of simple marks to use across the site and social media, including a wholeness mark built from a drop, a wave, and a sunrise, and a Mind Body Spirit triangle.

The Details

For merch, we drew a line illustration of a hand holding wildflowers, made in several brand colors for shirts and prints. The site also uses art-directed brand photos of Amy at home, shot by Blake Pope: painting brushes held up against a golden wall, quiet portraits, and everyday moments in her kitchen and workspace.