Brahm Investments

Brahm Investments is an investment company. Its founder wanted a brand that carried more than a business name. He wanted it to hold his family, his heritage, and his faith, and to say where the company is headed. Legacy Co. designed the identity and put it all in one brand guidelines document, so every designer and developer after us could use it the same way.

The Mark

The founder told us the name Brahm carries meaning for him. In our research we found it points to progress and forward, upward momentum, so we built the mark around that idea.

• The wordmark is a custom typeface based on Abril Display, with a peaked "A" that rises above the rest of the letters.
• The icon pulls that "A" out on its own. It was built from four parts of the founder's life: personal, spiritual, family, and professional. Its nested lines point up and forward from a strong, wide base.
• The variations show four takes on the peaked "A," each with a different set of inner lines, plus the icon alone for small spaces and decoration.

The System

A logo needs rules around it to stay strong. The guide covers each piece and how to use it:

• Color: a deep Brahm Blue and a warm Brahm Gold lead the palette, backed by orange, green, a soft white, and two tans.
• Uses and misuses: clear examples of which color pairs keep the logo readable, and which ones to avoid.
• Patterns: a repeat made from the icon, in navy and in tan, for web pages, print, and promotions.
• Typography: Abril Display and Abril Text for headings, Montserrat for section headers, body copy, and captions, with sizes for each.

The Handoff

We delivered the guidelines as a PDF that opens in Adobe Illustrator, so a designer can pull any element straight from the file. We also saved every piece in a Canva Brand Hub, so the team can make their own graphics on brand without starting from scratch.