The Power of Storytelling in Business
Chapter Markers
Here’s a breakdown of the key themes and where to find them in the episode:
| Timestamp | Topic |
|---|---|
| 00:36 | What Legacy Co is and who KC serves |
| 01:06 | The meaning of branding vs marketing |
| 02:03 | The story behind the “Chief Curator” title |
| 03:53 | From musician to brand builder: the pivot story |
| 04:42 | KC’s superpower: connection and strategy |
| 06:54 | Why traditional marketing never felt right |
| 10:55 | KC’s process when onboarding clients |
| 12:51 | What clients don’t see — the value behind the scenes |
| 16:16 | Learning to protect time as a creative leader |
| 19:34 | The heart behind Brand Discipleship |
| 22:09 | Advice for young creatives and entrepreneurs |
| 27:51 | Favorite quotes, books, and philosophies |
In a recent episode of The Pivot Podcast with host Connor King-Roberts, our founder KC Clark sat down to share the journey behind Legacy Co, the shift from branding agency to discipleship-centered consulting, and what it really means to build a meaningful brand from identity instead of for approval.
If you’re a creative, entrepreneur, nonprofit leader, or someone navigating the tension between faith and business — this conversation is for you.
Highlights from the Interview
“Branding is the experience you want people to have.
Marketing is how they get it.”
KC breaks down the true difference between branding and marketing in one of the most relatable ways — showing how branding is rooted in identity, while marketing is simply the invitation to experience it.
Chief Curator: A Title with Purpose
KC shares the backstory of how he received the title “Chief Curator” while on staff at a church — and how he later discovered that curator means “one entrusted with the care of souls.” That moment reframed his entire approach to brand stewardship and creative leadership.
Building from Relationship, Not Hustle
Rather than pouring money into traditional marketing, KC has grown Legacy Co. through deep relationships and a commitment to stewarding other people’s visions — a strategy rooted in peace, not performance.
His Superpower? Connection and Frameworks
KC explains how his greatest strength is seeing connections others miss — between people, platforms, and possibilities. He often helps creatives and visionaries turn scattered ideas into strategic frameworks.
Guarding Time, Not Just Giving It
As someone with a deeply pastoral heart, KC opens up about the challenge of giving too much time away. In this season, he’s learning how to guard his time more intentionally — and is shifting toward coaching and consulting so he can steward his gifts without burning out.
Brand Discipleship: The New Season
KC introduces his latest initiative: Brand Discipleship — a coaching framework for Kingdom-minded creatives, entrepreneurs, and nonprofit leaders who want to build from identity, not for approval. It’s not just a program — it’s a shift in mindset, rooted in calling, obedience, and legacy.
Ready to Build from Identity?
KC’s Imprint Assessment is now live — a free tool to help you discover your unique design and how to steward it well.
👉 Take the Imprint Assessment now
🗝️ Build from who you are. Not what the world expects.
