Retune Your Heart

When Don Blackwell first connected with Legacy Co., the goal was simple: build an elegant, impactful author website to support the release of his new book, Retune Your Heart — Finding the 'Extra' in the Ordinariness of Everyday Life. But after we completed the site, Don came back to us with something unexpected. He said: "It took me 6 years to write the book… and it only took me 6 days to write the playbook." That comment marked a shift from a book launch to a full-on movement. Don had drafted a companion guide, The Playbook of Your Childhood Heart, to help readers engage deeper with the message. This wasn't just bonus content — it was a transformational experience waiting to happen.

Project Overview

Legacy Co. partnered with Don Blackwell to launch his author website in support of Retune Your Heart — Finding the 'Extra' in the Ordinariness of Everyday Life. What began as a straightforward book release quickly expanded into something more. Shortly after the site launch, Don revealed he had also written a companion guide, The Playbook of Your Childhood Heart. This shifted the project from a single launch to a movement — building not just awareness of a book, but an entire platform designed to invite readers into a deeper, transformational experience.

Key Elements

• Built the Author Brand: Created a personal brand identity for Don grounded in clarity, warmth, and wisdom. Designed and developed a custom Squarespace website for the book launch and digital resources. Crafted messaging that reflected Don's heart for spiritual renewal and practical application.
• Produced and Launched the Playbook: Transformed the companion guide into a polished, launch-ready, interactive PDF. Delivered the full design and production within days. Built an email funnel and onboarding flow to distribute the resource immediately.
• Developed the Author Media Funnel: Used the playbook as a lead magnet to drive deeper engagement with Don's audience. Launched a content campaign that invited followers into personal healing and spiritual reflection. Positioned the playbook as a practical next step in the Retune Your Heart journey.

Outcome

"It took me 6 years to write the book… and it only took me 6 days to write the playbook. It took over a year to get the book to print — but Legacy Co brought the playbook to life and distributed it in less than two weeks."

This project showcases our ability to bring an author's vision to life digitally — helping Don Blackwell extend his message and turn a single book into a lasting movement.