Art of Essentials is a unique lifestyle brand combining the elements of wellness, creativity, and wholeness in a unified effort to encourage others in their journey to health. Using the elements of photography and brand design (provided by @mblakepope) we were able to create a unique website to showcase these three facets of AoE’s brand advantage.
The platform includes a homepage with 3 primary connection points. Each of these portals connects to the main areas of engagement with her audience. Wellness is connected to her growing essential oil community. Creativity is connected to her online shop. Finally, wholeness connects to her own personal journey towards health in which her community can learn more by inviting her to come speak.
This site includes several pages (blog, shop, contact, about, customized pages) and custom fields to accommodate different types making it easy to use for the website owner.